Work Anywhere ! Sr. Performance Marketing Manager Full-Time Remote Job

Time Doctor is looking for a Sr. Performance Marketing Manager to collaborate closely with various teams, including marketing, product, design, sales, growth, and engineering, to craft and implement a comprehensive paid marketing strategy.

In this role, you will play a crucial role in interpreting campaign results, evaluating brand and performance metrics, optimizing channel efficiency, and measuring key indicators like CAC, ROI, and ROAS. Your expertise will guide our decision-making processes across the organization.

Your Responsibilities

Reporting to the Marketing Programs Lead, your responsibilities will include:

  • Developing and executing a comprehensive paid marketing strategy spanning Google, Bing, Meta, LinkedIn, and Gartner to drive demand, generate quality enterprise leads, boost brand engagement, and enhance user retention to achieve revenue targets.
  • Playing a central role in customer acquisition, improving conversion rates, and maximizing marketing efficiency.
  • Influenced and supervised the implementation of a new organic social media strategy tailored to our target audience across ICP personas.
  • Driving incremental ROI gains and overseeing paid media invoicing, forecasting, and budgeting.
  • Ensuring our Paid Media partner agencies meet agreed-upon targets.
  • Championing a culture of experimentation, where continuous testing of new ideas and exploration of new channels occur without compromising key performance indicators.
  • Leveraging data and analytics to continually measure and enhance campaign performance and assess the impact of marketing campaigns.
  • Collaborating with cross-functional teams, including product, design, sales, and growth, to guarantee a seamless user journey to conversion.
  • Utilizing your excellent communication skills to present findings and recommendations to various stakeholders, including senior leadership.

Required Skills & Experience

We are seeking candidates with the following qualifications:

  • 6-8 years of experience in a similar role in the SaaS industry.
  • Experience in both sales-led and product-led organizations.
  • A demonstrable track record of successful Paid Media and Organic Social campaigns.
  • Proficiency in measurement, performance, and optimization tools, including Google Analytics, Google Tag Manager, ad tracking, attribution, and bid management across platforms like Google, Meta, Criteo, and RTB House.
  • Experience with A/B testing is a plus.
  • Strong budget management skills in a marketing context.
  • An entrepreneurial and commercial mindset.
  • Strong analytical, reporting, and data visualization skills.
  • Effective communication and presentation skills, with the ability to convey ideas clearly and gain buy-in.
  • Team player mentality, thriving in a collaborative environment.
  • Experience working remotely across different time zones, using asynchronous communication tools and methods such as Loom and Slack.