11 Things to Put on Your Portfolio Website

Providing a clear message to potential clients is the main reason for having an online portfolio. As a freelancer trying to get clients, defining your skills and accomplishments will give them the heads-up they need. In this post, we’ll go over what you should put on your online portfolio and why you even need one.

Why do You Need a Portfolio Website ?

An online portfolio is a website you create to showcase your skills, knowledge, experience, and any work you have done, related to your service niche. It’s what you direct potential clients to so they can get an idea of what you can offer them and how you can help their business

Some of the many benefits for having a Virtual Assistant portfolio:

  • It’s a way to increase your visibility and web development authority
  • Your portfolio is a fantastic way to get potential companies and clients to realize you know what you’re doing despite not having experience
  • Shows that you are a professional and serious about your work
  • Hiring Managers can learn more about you than what you have on your resume

How to Structure a Portfolio Website

Because a portfolio is supposed to introduce you and your services to new clients, there are a few pieces of content that are absolutely necessary.

Structuring your portfolio doesn’t have to be a big ordeal. In fact, there are a couple formats and which one you pick is completely up to you:

▪ A simple 4 or 5 page website with the vital information about you and your business is all you need to get started.

Here’s an example of a multi-page portfolio.

▪ A single-page portfolio with all your vital information contained within the page. As someone scrolls down the page, they see all your stuff.

Here’s an example of a single-page portfolio.

Portfolio Must-Have Pages

➡ A Home page, which is the main landing page when someone searches for your name or company. This page can have an introduction about you and your service while asos directing people to other parts of your portfolio.

➡An About page, giving a brief history of your expertise, education, and why you’re providing the service you offer. This is a good place to have a downloadable resume if you’re creating a portfolio for potential employers.

➡A Portfolio page, which is where you showcase the projects you’ve completed. You don’t have to include all your projects, just the ones most relevant to the service you are offering.

➡ A Services page, detailing the service you provide and how you can help them with their business. You can also include your prices – or create a separate pricing page.

➡ A Contact page so your clients, current and potential, can reach you.

These Pages Can Come Later

Now that you have the main parts of your portfolio, you are good to go.

And as you do more work, gain more clients, and perform more projects, you can create additional pages, like these:

➡ Testimonials

➡ Awards and recognition

➡ Blog posts

➡ Free guides and tutorials

What Should You Put on Your Portfolio Website ?

Exactly what to put in your portfolio depends on your niche and the services you plan to offer. While some pieces of content are must-haves, others are optional and can be included later. For example, if your specialty is editing videos and uploading them to blogs, you DO want to showcase the video clips and blogs you worked on. You DON’T want to have a section dedicated to your transcription skills if you’re not looking for that type of work.

On the other hand, easy access to a downloadable resume and contact information are standard pieces of portfolio content.

Unless your niche is website creation, don’t worry too much about the aesthetics of your portfolio. Fancy design and graphics aren’t your main goal. Communicating your skills to potential clients is.

Here are the 11 Things You Need on your Portfolio Website

#1, Photo

People like to see who they’re working with, even if the work is done exclusively online. A good profile photo instills trust but can also make people draw conclusions based on what they see.

There’s a lot of research, science, and psychology into what makes a good profile picture – what to wear, how to pose, should you smile – but the key takeaway is this: appear approachable and professional.

Where you put your photo depends on the overall layout of your Portfolio. At the top, front and center, or somewhere in-between…and it doesn’t even have to be on the main page of your portfolio. You can put it on your “About Me” page (item #7 below).

Where to put your photo?

On your Home page and your About page.

Portfolio example with name and photo:

Sample portfolio with head photo
Sample portfoloio with name and image, courtesy of Wix

#2, Logo and Tagline

If you operate under a business name, instead of your ‘real’ name, then using a logo and tagline in place of a photo is the way to go.

If you don’t already have a logo, it’s easy to create one using one of the many free logo makers. Canva is one of the best known and easiest to use free graphic design programs, with a lot of options and templates to create a logo that shows who you are.

With your logo all set, think of a strong and descriptive tagline that quickly tells visitors who you are and what you can do for them.

Where to put your logo and tagline ?

Putting a logo and tagline in the header of your portfolio will show it on all pages. Putting a logo/tagline section on your Home page will only show it on the Home page.

Portfolio example with tagline:

#3 Introduction

One of the most important selling points of your online portfolio is your introduction. This is the part that introduces you – as an actual person – who provides a service ‘they’ can’t live without.

In the intro., you’ll want to include an awesome photo of yourself and your name. If you prefer, you can use a fancy font and just have your name and a tagline that pinpoints your talent.

Where to put your introduction ?

On your Home page.

Portfolio example with introduction

Portfolio sample with introduction

#4 Projects

The next most important part of your portfolio is where you list your accomplishments and completed projects. This is the make-or-break aspect that gives your potential clients a clear view of what you can do for them.

To guide your customers towards hiring you, make sure you showcase your best work. You don’t have to go into great detail for every project you’ve worked on, a simple description of what was expected and how you accomplished those goals will be enough. Just be sure to focus on how you delivered value to that project.

And if you only have one or two projects under your belt, don’t worry. As long as you can show how you accomplished the projects, you are good. And as you get more clients, you can add more projects to your portfolio.

Where to put your projects ?

Create a separate page listing the projects you’ve done. This is often referred to a portfolio, or a portfolio page, and allows people to easily scroll through each project.

Portfolio example with projects:

Portfolio showing projects
Courtesy Seb Kay

#4, Services

The goal with putting your services on your portfolio is to provide a clear message of the kind of work you do.

Keep in mind that by the time a prospective client gets to this section of your portfolio, they already have some interest in you. So make sure to be specific in your service offering by listing all of your main skills.

Where to put your services ?

Create a separate page for all the services you offer, with plenty of detail of each service and how it can help potential clients. You can also included your prices here.

Portfolio example showing services offered:

Portfolio sample with services
Belay VA services

#5, Contact

One of the most important pages of your online portfolio is your Contact page. And the easier it is for customers to get ahold of you, the better so offering multiple contact options is ideal (email, social media).

Fortunately, it’s easy to build an online contact form with a WordPress plugin.

Where to put your contact information ?

A separate Contact page showing all the ways to get ahold of you is great and having contact information in the footer of each page is ideal.

Portfolio example containing multiple contact options:

Portfolio example with contact information
Courtesy Adham Dannaway

#6, About You

You want to tell potential clients a little more about yourself than what you put in your introduction. Give them more information so they understand why you’re offering the service and why they need you.

And if you have specific credentials, education, or experience, this is a good place to add these bits of information (unless you have enough to warrant a credentials/education/experience page of its own).

Where to put your about information ?

Create a separate page

Portfolio example with an About page:

#7, Downloadable Resume

If you’re creating your Virtual Assistant portfolio as a means to be hired with a company instead of working as a freelancer or Independent Contractor, then including a downloadable resume is a good idea.

You can easily create one for free using Canva (an image creation/editing program) or use an online resume builder like Resumable.

Where to put your resume ?

If you’re including your resume in your portfolio, you can create a separate page or put it on your About page.

Portfolio example with a downloadable resume:

Portfolio example with downloadable resume
Courtesy Brittany Chiang

#8, Social Media Accounts

Many Virtual Assistants are discovered through social media, therefore a social presence is vital to getting work.

You don’t have to be on all the platforms but I have found that Facebook is one of the most used platforms for businesses searching for VAs. Plus, there are several active Facebook groups where other VAs share their experiences and overflow of clients.

Where to put your social media accounts ?

On your About page and in the footer of all pages.

#9 Testimonials

A good way to let new clients know what others think of you and your work is through online testimonials. After you’ve completed a project, ask for feedback. In fact, here are some clever ways to get testimonials.

You won’t have any testimonials at first, and it’s not one of the vital pieces to creating an online portfolio, but as you do more projects and get more customers you can build a list of testimonials.

Where to put testimonials ?

If you have 1 or 2, you can put them on your Home page. Otherwise, create a separate Testimonials page.

#10, Awards and Recognitions

Just like testimonials, awards and recognitions highlight your work and accomplishments. But don’t worry if you don’t have any – they’re not a make-or-break part of an online portfolio.

Where to put awards and recognitions ?

Your About page and Home page are the best places to put any special koodos you’ve received.

#11, Blog Posts

It’s common for many freelancers to have blog posts included in their portfolio, but definitely not necessary.

The main purpose of blog posts is to share your knowledge of the service you’re providing. For example, if you’re an expert in content writing you can create articles that teach new writers how to format a short story or how to brainstorm headline ideas.

Where to put blog posts on an online portfolio ?

A separate page is created for blog posts, which can then be categorized by topic.

The best platforms to create your portfolio

Here are our picks of the top portfolio builders:

  1. Wix: A popular portfolio builder with an easy-to-use drag-and-drop editor.
  2. Squarespace: Requires high-contract photos for the best portfolio experience.
  3. Pixpa: A great selection of templates that is geared more towards photographers and creators.
  4. Format: Portfolio templates are more for those in the creative industry.
  5. Ucraft: Many portfolio building elements to make your site interactive. Free domain name included
  6. Weebly: Very easy to use and has a free plan (installs a small add in the footer of your portfolio and you don’t have a proper domain name) Has integrated audio and video capabilities
  7. WordPress: A content management system (CMS) that is used by millions of individuals and businesses to create websites and portfolios of all sizes. To get started, buy a domain and web host and have your domain automatically installed on WordPress.
  8. Webflow: A CMS similar to WordPress but may be a bit more difficult for beginners.

Online Portfolios: What’s Next ?

Now that you know what to include in your online portfolio, it’s time to create it and get it in front of potential customers.

And to do that, you have a few options:

➡ Use one of the portfolio builders we jsut outlines, or

➡ Create your own portfolio website with WordPress or Webflow

Either way, having an online portfolio to brag about your business is vital to getting more customers.